Privacy Policy

Data Privacy Policy

Protecting your data is very important to us. Therefore, when you use our website, we will, of course, comply with applicable provisions of data protection law in accordance with the following data privacy policy.

Data controller

Absolute Cult Limited
5 Horseshoe Close
Phone: +44 (0) 203 393 1047

Collected data and purpose of data use 

We will collect personal data on the basis of your consent, to perform contracts with you and/or to perform legal obligations. Personal data include any information related to an identified or identifiable natural person. 

Usage data 

When you visit our website, we will collect usage data (for example, your browser, times of access, product pages you visit, device data, version of the app, etc.) for statistical purposes, to optimise our products and services, and to guarantee system security. 

Data collected when you place an order as a non-registered user 

If you place an order without registering ("order as a guest"), we will store the personal data we need to process the transaction (name, address, e-mail address, payment information).  In addition, you may provide us with your telephone number, so that we can reach you more quickly if we have any questions. If you have filled out the optional field "date of birth," we will also send you our birthday special. Guest customers also benefit from our international customer service. 

We will process your personal data to process and fill your order and to optimize our products and customer services. To process and fill your order, to ship products, or to process and maintain customer data, we will transfer personal data to specialised service providers, such as shipping companies. 

Data collected when you place an order as a registered user 

Ordering from Absolute Cult is very convenient. We offer free registration – in which case your personal data will be stored in a password-protected customer account independently of any particular order. Your Absolute Cult customer account will simplify the ordering process and offers the following: 

Products will be placed in your shopping basket, allowing you to continue shopping

There is no need for you to re-enter your data every time you place an order

You have access to your data from anywhere and can use the international customer service of Absolute Cult

You can change your personal data under "Your Account" or delete your customer account in the Online Shop (see below)

Registration is absolutely free and requires no purchase on your part. 

To create a customer account, we will need your name and your e-mail address. In addition, you may provide your telephone number and your date of birth. You may view your customer account and the data stored in your account at any time. You can do so in your personal area under "Your Account" (after you have logged in). To delete your customer account in the Online Shop, please use the link "Delete Account." Please note that if you delete your account, data that have been collected for your customer account will be erased from the customer account in the Online Shop unless they are needed for filling open orders and/or to perform legal obligations, and that if you were to place a new order, you would have to re-enter your data. 

To prevent any misuse of your customer account, be sure to log out from your customer account after every session/registration. Some browsers allow you to save the username and password and to automatically fill in this information the next time you access the login page. Especially when you use a public computer or if you share a computer with another user, you should keep this in mind. 

Customer Service

We provide you with the simplest, most convenient and comprehensive customer service possible. Absolute Cult’s customer service team is at your disposal for order management. 

If you use our contact form to contact us with a service request, we collect the data required for contacting us (name, e-mail address). Optionally, you can also enter your customer number and address so that we can process your service request more effectively and quickly. 

Marketing Purposes 

In addition, we will use your personal data for our own marketing purposes (e.g. emailing you with new product suggestions based on your interests, browsing history or behaviour on our website). In order to do this we will collect data such as your name, email address, address, date of birth and other data during your account sign up stage or order stage. 

Absolute Cult e-mail newsletter 

We offer you to subscribe to our free Absolute Cult e-mail newsletter. If you subscribe, you will receive e-mails with information about our products and services, including new products and services, and information about special offers at regular intervals. 

By providing your e-mail address, checking the consent box, and then clicking on the button "Register", you will consent that Absolute Cult Limited may use your e-mail address for e-mail marketing purposes as follows: 

I hereby consent to receive the Absolute Cult Newsletter and consent that Absolute Cult Limited may process my personal data and send me information about its products on a regular basis. My personal data will be processed in conformity with the provisions of this Data Privacy Policy. I may revoke my consent at any time by notifying Absolute Cult Limited. 

You may also choose to provide additional information when you subscribe to the newsletter. Such information includes your first name and last name, your date of birth, and your personal interests with respect to which you would like to receive information from us. 

After you have subscribed to our newsletter, you will receive an e-mail from us. To complete your subscription to our newsletter, you will have to click on the activation link in that e-mail. Your e-mail address will then be permanently stored and will not be transferred to third parties. 

To send you information as part of our newsletter that is tailored specifically to your personal interest, we will analyse how you use our website, i.e., which of our products and services you look at or order. We will use this analysis for no other purposes and will not transfer that information to any third parties. We use cookies to track usage of our website. Most browsers accept cookies by default. You can allow or block session cookies and persistent cookies independently from one another by selecting the appropriate security settings in your browser. If you block cookies, certain features of our website may under certain circumstances no longer be available to you and some websites may not be displayed correctly. 

To improve our newsletter, will also use the e-mail analysis service of Mailchimp. For this purpose we will track your personal reader preferences by analysing whether e-mails are opened and which links are clicked. To track the opening of e-mails, the newsletter will retrieve a special graphic file from the server. Additional information about data protection at  Mailchimp is available here: 

If you no longer wish to receive our newsletter, you may at any time unsubscribe from the newsletter. Each issue of our newsletter will include an unsubscribe link at the end, which makes unsubscribing easy, convenient, and free. You can also unsubscribe from the newsletter by sending an informal notice to the e-mail address If you unsubscribe from the newsletter, all data you have provided for subscribing to the Absolute Cult newsletter will be erased. 

E-mail advertising 

We may use the e-mail address that you have provided to purchase a product or service in exchange for payment, for sending you advertisements of other, similar products or services we offer. If you no longer wish to receive advertising of similar products and services, you may object to such use of your e-mail address at any time without incurring any transmission charges other than the standard rates. To opt out of product recommendations, you may click on the unsubscribe-link that is included in each mailing. 

Transfer of data to third parties 

Personal data will be transferred to third parties only if this is necessary for their intended purposes. We will transfer your personal data to the shipping company to ship your order and to the payment service provider you have selected to process payment. Your data will not be transferred to third parties for any other purposes (e.g., marketing purposes of third parties). 

Your data will be transferred to third countries only if we have expressly advised you thereof in this data privacy policy. If we do so, we will take appropriate measures to make sure that the third parties to which your data are transferred provide an adequate level of protection for personal data. 

Erasure of data 

Personal data stored by us will be erased if one or several of the following occurs: 

You have revoked your consent to data processing;

Data are no longer needed to achieve the purpose of data storage; or

Storage is or becomes unlawful for other legal reasons. 

However, if your data are erased or blocked, you will no longer be able to use certain services. We will not erase data if and to the extent that we have legal record keeping obligations. 

Your rights 

Upon your request we will inform you which of your personal data are stored by us. Information may also be provided electronically. Upon your request we will also rectify, block, or erase your personal data that are stored by us. Your right to erase personal data may be precluded by legal recordkeeping obligations. You have the right to revoke your consent to the processing of your personal data at any time with future effect. Revocation will not affect the lawfulness of data processing that occurs before consent is revoked. 

You have the right to demand that we make available to you or transfer to other controllers in machine-legible form your data which you have provided to us and which we process by automated method or to the use of which you have consented. 

You may also object to the use, processing, or transfer of your personal data, including, without limitation, for direct advertising purposes (e.g., e-mail advertising or magazine), at any time by notifying our data protection officer (at the above address or by sending an e-mail to This will result in no transmission charges other than the standard rates. After receiving your objection, we will no longer use or process the data in question for direct advertising purposes and we will promptly stop sending you any further advertising.

Security and encryption 

We will protect your personal data against risks associated with data processing. For this purpose we maintain appropriate, state-of-the-art technical and organizational measures. 

Our security server software (secure sockets layer – SSL) will encrypt all of your personal data, such as your name, address, and credit card number. Such information cannot be viewed by unauthorized third parties during transmission via the Internet. Our security server software (secure socket layers – SSL) will encrypt data you enter so that they can be securely transferred via the Internet. 


If you participate in a competition, we will collect the personal data you have provided for purposes of the contest. 

If you win a contest, Absolute Cult will notify you of the outcome of a competition, we will send you an e-mail to the e-mail address you have provided. 

Personal data of participants will be processed for purposes of holding the competition and for statistical purposes by Absolute Cult. 

Stored personal data will be erased when they are no longer needed for holding the competition or if storage is or becomes unlawful for other legal reasons. 

Social plugins 

We use social plugins (hereinafter "plugins") of social networks. 

For greater protection of your data when using our website plugins are not integrated into our website without restriction, but merely by using an HTML link. This type of integration ensures that just by using our website no connection to the service of the social network provider will be established yet. If you click on a button of a social network, a new window will open and access the page of the service provider, where you can then (where applicable, after entering your login data) click, for example, on the like button or share button. 

For the purpose and scope of data collection and the further processing and use of data by social network providers on their respective websites, and for your related rights and setting options to protect your privacy, please refer to the data privacy policies of the following providers: 

Cookies and tracking 

Cookies are small text files that are stored by your browser on the hard drive of your computer. Our cookies contain no personal information of any kind and merely serve navigation and recognition purposes. 

We use two types of cookies: "persistent cookies" that remain on your computer for a longer time period, and "session cookies" that are immediately deleted as soon as you close your browser. Permanent cookies help us recognize you the next time you visit our website. You can however manually delete such cookies in your browser if you like. Session cookies are important, for example, for you to be able to place products into your shopping cart during your visit and for keeping those products in your shopping card until you are ready to place your order. Cookies also help us analyse how customers use our Online Shop. This helps us continuously optimize and improve the Online Shop. 

Most browsers accept cookies by default. You can allow or block session cookies and persistent cookies independently from one another by selecting the appropriate security settings in your browser. If you block cookies, certain features of our website may under certain circumstances no longer be available to you and some websites may not be displayed correctly. 

Google Analytics

Our website uses Google Analytics, a web analysis service of Google. Google Analytics uses cookies that are stored on your computer and allow an analysis of your use of the website. 

Information about your use of this website generated by cookies generally will be transferred to a server of Google in the United States and stored there. If IP anonymization is activated on this website, your IP address will however first be truncated by Google in member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Note that Google Analytics has been configured on this website so that IP addresses will be tracked anonymously (so-called IP masking). Only in exceptional cases will the full IP address be transferred to a Google server in the United States and masked there. On behalf of the operator of this website Google will use that information to analyse your use of the website, to compile reports about website activities, and to provide additional services to the website operator related to website use and Internet use. The IP address transmitted by your browser in connection with Google Analytics will not be merged with any other data of Google. You may block cookies by selecting the appropriate settings in your browser; please note, however, that if you block cookies you may no longer be able to fully use all functions of this website. 

We also use Google Analytics advertising features to track impressions in the Google display network. For this purpose website data are enriched with non-personal data of our Google advertising products. 

Google Conversion Tracking

 The success of our advertising campaigns using Google AdWords is measured by Google Conversion Tracking, a tool of Google Inc., 1600 Amphitheater Pkwy., Mountain View, CA 94043 (hereinafter "Google"). If you are transferred to our website through a Google ad, a cookie will be placed on your computer. Via such cookies we receive feedback on which products and services on our websites are used by our customers. Cookies are automatically deleted after 30 days. No personal data are transmitted to us in this connection. If you want to deactivate cookies for conversion tracking, you can select the appropriate settings in your browser so that cookies from the domain "" will be locked. 

Google remarketing 

We use Google remarketing for our Online Shop, a Google program for interest-based advertising. On the basis of cookies that have been stored for this purpose during prior visits to our Online Shop we can run online advertisements that are geared towards the interests of users. Such ads are either for products that you have already viewed or products that may interest you based on your purchasing and browsing behaviour. 

You can, of course, deactivate the use of cookies by Google for those purposes: 

In the alternative, you can also deactivate the use of cookies by third-party providers in general: 

You can find additional notices and information about the data privacy policy of Google here: 

Facebook Pixel

We use Facebook Custom Audience Pixel, a service of Facebook, on our website. A cookie is placed that allows us to understand how our marketing is received on Facebook and can be improved. 

For example, your behaviour can be tracked after you are transferred to the website of a seller by clicking on a Facebook ad. The purpose is to analyse the effectiveness of Facebook ads for statistical and market research purposes and thereby to optimize future advertising. 

Data that are collected in this connection are anonymous for us and thus allow us to make no inferences as to your identity. However, data will be stored and processed by Facebook, so that they may be linked to your user profile and Facebook may use such data for its own advertising purposes in accordance with the Facebook data use policy ( This may allow Facebook and its business partners to run advertisements on or off Facebook. 


We use the service Crashlytics from Google (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) to collect information about errors and crashes which occur in our iOS and Android apps. This helps us to improve the stability and quality of our app. Crashlytics processes data such as your Android device ID. The information transferred from our app is stored on the Crashlytics servers in the USA. You can find more information on data protection on the Crashlytics site


We use the CRM Metrilo to collect information about the visitors to our site, their behaviour on our site and further information about them if provided so we can tailor our website experience to that person. You can find more information on data protection from Metrilo here